“I’M A RETAIL STORE DIRECTOR!”

Run Your Own Retail Store for a day! This highly interactive simulation challenge will have students building and running a virtual shopping centre. Concepts on retail management, customer satisfaction, store policy and cash flow management, amongst other key concepts, will be introduced into the challenge at each stage. Students can expect out-of-the-box challenges and worst-case scenarios presented to them while they compete for the title of Champion Retail Team!
KEY TOPICS
  • Understanding products and services
  • Managing retail operations
  • Deciding on a business model
  • Designing an attractive store presentation
  • Developing marketing & promotion strategies
  • Developing store policies
  • Delivering service excellence
  • Cash flow management
AT THE END OF THE PROGRAMME STUDENTS WILL LEARN
  • To identify the different types of retail stores
  • The behind-the-scene operations and management of a retail store
  • Effective marketing & promotions strategies to increase profits
  • To manage customer relationships in a retail environment
ADDITIONAL INFO
1.    Duration: 5 hours (1 Day)
2.    Suitable For: All Student Levels
3.    Instructor to Student Ratio: 1 : 20
4.    Min No. of Students: 20
5.    Preferred Venue: School Hall / Sports Hall
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